Jiri’s biography

Business & Strategic Career

  • 2020–2025: Executive Strategic & Creative Consultancy (Clients: Ahold Delhaize, Notino, Moser Luxury Crystal, Contagious) 

  • 2020-2020: Rohlik Group, Chief Marketing Officer

  • 2017–2019: Heineken Malaysia, Marketing Director

  • 2015–2017: Heineken Amsterdam Global Team, Global Marketing Director (Cider)

  • 2011–2015: Heineken Czech Republic, Marketing Director

  • 2007–2011: SABMiller Czech Republic, Marketing Manager

  • 2004–2007: Reckitt Benckiser, United Kingdom 

Shamanic & Coaching Lineage

  • 2024–2026: Founder, FewGoodMen.co & New Beginnings (Facilitating deep men's work, European/Costa Rican transformation retreats, and custom 4-step personal journeys). 

  • 2023–2024: Leader of Men Retreats (Structuring deep work centered on Masculine Archetypes: King, Warrior, Magician, Lover for containers of 30–40 men). 

  • 2020–2023: Initiated into the Red Path of the Heart (Costa Rica); 3-year Shamanic Schooling including The Four Winds Society, Peruvian Q'ero Rites, Men's Rites of Passage (USA), and Second Degree Usui Reiki (Malaysia). 

Endurance & Athletic Experience

  • Competitive Ice Hockey: Team Captain; Double Winner of the Thailand City of Dreams Cup (2018, 2019); Winner of the Dutch Tweede Divisie (2025). 

  • Ocean Sailing: RYA Coastal Skipper.