Jiri’s biography
shamanic & coaching lineage
2024–2026: Founder, FewGoodMen.co & New Beginnings (putting men to their strength, European/Costa Rican transformation retreats, and private practice of 4-step personal transformation journeys).
2022–2024: Leader of Men Retreats (Structured deep work centred on Masculine Archetypes: King, Warrior, Magician, Lover for groups of 30–40 men).
2020–2023: Initiated into the Red Path of the Heart (Costa Rica); 3-year Shamanic Schooling including The Four Winds Society, Peruvian Q'ero Rites, Men's Rites of Passage (USA), and Second Degree Usui Reiki (Malaysia).
business & strategic career
2020–2025: Executive Strategic & Creative Consultancy (Clients: Ahold Delhaize, Notino, Moser Luxury Crystalware, Contagious, Rohlik Group)
2017–2019: Heineken Malaysia, Marketing Director
2015–2017: Heineken Amsterdam Global Team, Global Marketing Director (Cider)
2011–2015: Heineken Czech Republic, Marketing Director
2007–2011: SABMiller, Marketing Manager
2004–2007: Reckitt Benckiser, United Kingdom
endurance & athletic experience
Competitive Ice Hockey: Team Captain; Double Winner of the Thailand City of Dreams Cup (2018, 2019); Winner of the Dutch Tweede Divisie (2025).
Ocean Sailing: RYA Coastal Skipper.
click below to read more on Jiri’s personal journey
